Brand Aid: A Quick Reference Guide to Solving Your Branding Problems

Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position. Excellent condition. My daughter had to purchase this for her classes at FIDM. looks like it barely got touched.  A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it is absolutely essential to get it right.Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems. Written by an acknowledged branding expert with 30 years of experience building world-class brands, this must-have guide covers topics ranging from research and positioning to brand equity management and architecture strategy. The latest edition has collected illuminating case studies, best practices, and the latest research in order to offer invaluable advice on every aspect of brand management, including:• The 6 most powerful sources of brand differentiation• 5 elements that trigger brand insistence• Turning brand strategy into advertising• Online branding• Social responsibility, sustainability, and storytelling• 60 nontraditional marketing techniques•   Are you new to Poshmark and haven’t made an account yet? Use code POSHINPEARL and save $10 on your first purchase.