NIB Rouge Dior Ultra Rouge Long Wearing Lipstick in 651 (Ultra Fire)

New in box. The shade is a  a moderately warm-toned, very dark coral with a natural finish.   Official description from Dior:  Rouge Dior Ultra Rouge delivers high color impact and wear for up to 12 hours.* Colours are ultra-saturated thanks to a high concentration of pigments. Wearing Ultra Rouge procures an incredibly light sensation on the lips, combined with the comfort of the formula.  Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a lip ink**: a true revolution in the history of lipstick. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the color of a high-pigmentation lipstick. The colors seem more saturated with a luminous, semi-matte finish* for incredible sensoriality and hydration.  Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling colour with the need for long-lasting comfort.  The fruit of long research and in-depth scientific studies, Rouge Dior Ultra Rouge is the first** lipstick composed of a polymer combined with a plant-based oil to deliver absolute hydration and comfort,  along with 12-hour wear with no tight or dry sensation.  * Instrumental test carried out on 20 subjects.  ** At Dior.