Ion Midnight Violet Black Permanent Creme Hair Color

Ion Midnight Violet Black 2VV Permanent Creme Hair Color. ion Color Brilliance Permanent Creme Hair Color has a palette of luxurious shades. The advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit. Ion Color Brilliance penetrates the cuticle layer of the hair & lodges in the cortex, ensuring 100% flawless gray coverage. High Lift shades lift up to 5 levels & tones without bleach. Ion’s superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Ion’s unique system combines the finest quality natural & exotic ingredients with powerful high-tech compounds to achieve exquisite, brilliant color with superior gray coverage. Ion science relies on the power of micro-pigmentation— ion's microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. These formulas are PPD-free & enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, & botanicals to nourish & strengthen hair from within. Not to mention, it’s gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science & bring home vibrancy like never before. Brand new, sealed.