Tokyo as Seen by Moba and Moga (Exhibition Catalog)

Purchased new at a museum and read once. The cover has minor scratches, but there are no writings or markings, and it is in clean condition. Thank you for considering it.

Tokyo Seen by Mabo and Mogo: Japanese Life and Culture Through Objects

2018 Special Exhibition Catalog
Published by: The Museum of Tobacco and Salt
Published April 2018, B5 size, 69 pages

Table of Contents
Greetings
About the Sumida Business Museum Collaboration Council
Key
The Era of Mabo and Mogo: Modern Tokyo and Mass-Market Products
  The Emergence of the Modern City Tokyo
  The Appearance of Mabo and Mogo
  Towards a Modern Lifestyle
  Making Women Beautiful
  Modern Boy's Items
  Seiko Spreads Throughout Japan
  Places of Aspiration for Mabo and Mogo
  Short Trips on Holidays
  New Symbols of Asakusa
  Cigarettes of the New Era
  Aiming for Modern Sales Floors
  Events at Department Stores Nationwide
  Postal Service, Telephone, and Postal Life Insurance Supporting People's Lives
  From Human Power to Automobiles, and then to Airplanes
  New Means of Communication
  Radio Gymnastics Also Began in This Era
  The Talented and Beautiful Sweet Girl
  The Modern Girl Depicted on Picture Postcards
  Modern Tokyo and the Modern Girl Sung in Popular Songs
  Places Where Mabo and Mogo Gathered
  Women's Advancement into Society
The End of Showa Modern and the War Era: Changes in Life, Products, and Advertising Expression
  Objects Born in Relation to the War
  Changes in People's Lives
  English Disappeared, Metal Disappeared, Colors Disappeared
Post-War and Reconstruction: From Control to Freedom, the Revival of Nostalgic and New Products
  Reconstruction from the Ashes
  To Restore People's Daily Lives
  The Revival of Nostalgic Products and the Appearance of New Products
Introduction to Participating Museums in the Sumida Business Museum Collaboration Council
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