Joico Defy Damage Protective Shampoo, 1.7 fl. oz., Brand New

Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.  * 80% less breakage* * 5X stronger hair* * You want to maintain over 90% of color vibrancy** * See results after the very first use * Leaves hair soft, shiny, and healthy * Decadently rich lather for a luxurious cleansing experience * Gently sloughs away dirt and debris without roughing up the hair cuticle * *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo * **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque * Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application. * Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair. * Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.  Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.